You’ve got agencies, teams, tools… and still, the campaign’s rushed, integration is chaotic, the work’s meh, and no one’s quite sure who’s driving.
You don’t need more process. You need a partner who’s been in the room, understands the human-factor, and can empower better partnerships. Better results follow.
You may have latent potential and excitement hiding in your agency partners. You simply don’t know how to unlock it yet.
Your strategy isn’t weak - it’s just floating, with no gravitational pull across your org and external partners.
HOW ERIC CAN HELP:
When a fire’s already lit, or you just need a veteran to cover a parental leave gap. An outside voice that can plug in - as well as bring fresh thinking to the team.
No long commitment. No steep onramp. Just traction.
Translate strategy into everyday decisions across teams: product, people, partnerships, and comms.
Someone on your side that knows from experience how clients can get the best out of agency teams.
(Very few brands have this secret weapon on their side - no matter how great your marketing team may be at the rest of their job.)
Great briefs and feedback are an art. Unlock the strategic and artistic potential in your team more consistently. Start seeing better results and relationships - both internally and externally.
Someone on your side of contract negotiations that’s intimately familiar with what agencies need to give you their best. I help you see around corners, balancing promise with protection. Nuances your Legal and Procurement teams would never know to redline.
You’ve got smart teams, but nobody’s fully orchestrating the whole. Let’s turn learnings into shared alignment and roadmaps.
Whether a formal RFP, or you just need smart speed dating to find the right partner. Either way, I can lead through critical nuances that help you avoid pitfalls.
And even more importantly, start the partnership on the right foot. It’s amazing how much potential is lost in partnerships that shortchange this foundation.